Repurpose Content Across Every Platform
Turn one piece of content into posts across Twitter, Instagram, YouTube, TikTok, Facebook, Threads, and Pinterest — with a single API call.
Creating content is expensive. Getting maximum value from every piece of content means distributing it across every relevant platform in the right format. PostPeer's API handles cross-platform publishing with platform-specific formatting, so you can repurpose content without building separate workflows for each network.
How PostPeer Powers Content Repurposing
One Input, Multiple Outputs
Send your content once with multiple platform targets. PostPeer delivers to each platform with the right formatting and constraints.
Platform-Specific Adaptation
A Twitter thread, an Instagram caption, a Facebook post, and a Threads update — all from the same content, adapted per platform.
Media Reuse
Upload media once and publish it across platforms. PostPeer validates format compatibility for each target platform automatically.
Staggered Publishing
Schedule repurposed content at different times per platform for maximum reach. Avoid publishing everywhere simultaneously.
Key Benefits
Repurpose a blog post across platforms
Distribute the same content adapted per platform:
curl -X POST https://api.postpeer.dev/v1/posts \
-H "x-access-key: your-api-key" \
-H "Content-Type: application/json" \
-d '{
"content": "We just published our guide to API-first development.",
"mediaItems": [
{ "url": "https://cdn.example.com/blog-cover.jpg", "type": "image" }
],
"platforms": [
{ "platform": "twitter", "accountId": "acc_tw" },
{ "platform": "instagram", "accountId": "acc_ig" },
{ "platform": "facebook", "accountId": "acc_fb" },
{ "platform": "threads", "accountId": "acc_th" },
{ "platform": "pinterest", "accountId": "acc_pin",
"platformSpecificData": {
"boardId": "board_blog",
"link": "https://example.com/blog/api-first"
}
}
]
}'Stop letting great content sit on one platform. PostPeer turns every piece into cross-platform distribution with a single API call.
More Use Cases
Social Media Schedulers
Ship scheduling across platforms without maintaining separate APIs. Build a full-featured scheduler in days.
AI Content Generators
Close the loop from generation to publishing. Distribute AI-generated content across social platforms automatically.
SaaS Products
Embed social media posting and scheduling into your SaaS product without building integrations from scratch.
Ready to Add Social Media to Your Product?
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{ "platforms": ["twitter", "linkedin"], "content": "Hello world!" }